Paid Posts Step by Step
After the launch of Reviewme, many discussed over the blogosphere the concept of paid posts, is it good or bad ? How much you can earn from it ? Which is better Reviewme, PayPerPost, Blogsvertise or all together ? ... Personally I talked only about Reviewme and the transparency for paid reviews on our network.
Ideology
First of all, I don't see it bad at all that you find a new source of revenue in paid posts. Certainly to diversify your sources of revenue is one of the key of success of many bloggers. So in the beginning you have to be with the idea of paid posts so you can continue and see more further how you can make it successfully.
Is your blog ready for paid posts ?
This is something that I noticed in many bloggers who jumped reviewing "Reviewme" in the first day, and then didn't receive any offer to get a product or service reviewed on their blog. The continuity is the second important key to success of a blogger.
The question I'll ask here : is your blog ready to accept paid posts ? If you have a new blog and you didn't establish yet a good traffic of regular readers, don't expect from companies to jump and pay even a cent for a review on a new blog.
This is for new blogs, for established blogs with a good readership the case is different and will depend on the niche that the blogger decided to blog about. This will take you back to the decision about the niche choice before launching your blog.
When two years ago someone asked me why I'm making blogs in some specifics topics, and why launching a niche of topics and not another ? The answer in that time looks not evident, but today you can notice that some niche might not attract companies even if your blog might talk about.
Last but not least, blogs oriented for professionals are more lucky to attract this new advertising product. Because you should expect that the company will visit your blog before to decide if they'll give you to review their product or no. If your blog content is already prepared for a specific kind of visitors, be sure that you'll be chosen. If it is not, bad design, very personal posts, ... etc be sure that nobody will be interested to post a review on your blog even for free.
Ready to go ?
So now if you are ready to go, you have to decide which service is the most suitable for you. If we talk about Reviewme, PayPerPost, Blogsvertise, each one have its own strategy and conditions. I won't detail it here because you can check them one by one, but just try to find the most suitable one for you.
You can opt for more service at once, but be sure that your timing allow you if it happen that you receive different work to do in the same time from the different service ? We'll talk here about the blogger professionalism, the most important is not to make review and receive your money, then wait for the next one !!
What is more interesting is to give a positive value for your review product, if it happen that someone ask you for paid posts and you make it very well. Not only the customer will be satisfied, but he might check you next time he want to review something else.
Add your personal touch, and technical too !
At phpmagazine.net we are receiving a good number of of requests for paid reviews, and as I have explained before we don't make difference between paid or free reviews except for the mention "Sponsored post" before paid ones. The personal touch is very important in a review, you have to show the different positive and negative point that you have encountered ... etc. It is not because it is a paid post that you have to 100% recommend the product or service, after all it's for your readers to decide.
Beside your personal touch, came the technical one. I mean by technical the number of relevant keywords (you can for example use evalusense), the readability, but the most important are the links that you used to link the product or service. Even if your customer won't notice this, you are offering a plus to make your review more valuable. This is very important to make companies more attracted to make paid reviews on your blog, because you can give them profit if it's not on the short-term it will be certainly on the long-term.
Conclusion
Hope this will help to establish a successful paid posts business with your blog. If your blog is not ready there is lot of other alternatives to make money, in the same time work on the niche, the content, quality of your articles, blog design, ... etc. And keep paid posts in mind, probably you'll be back to it in the future.


