AdSense Compared to YPN: Advantage YPN
Search engine roundtable compared AdSense with Yahoo publisher network. The experiment was to alternate ads from the two services with a 50%/50% ratio for 10 days. The results looks very very interesting for YPN :
| Network | YPN | AdSense | Advantage |
| Impressions | Bit More | Bit Less | Slightly YPN |
| Clicks | Bit More | Bit Less | Slightly YPN |
| CTR | Equal | Equal | None |
| CPM | Much Higher | Much Lower | YPN 81% Higher |
| Earnings | Much Higher | Much Lower | YPN 82% Higher |
Barry explain it as AdSense is trying not only to target ads but also to increase publisher's revenue, which make its strange behaviour sometimes in my opinion while YPN works more on ads targeting which make their results much better. Interesting results !
